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Indian Samsung Mobiles Chief (Vineet Taneja ) Joins Micromax As A CEO.

New Delhi: Stepping up the fight in the Indian portable handset market, homegrown firm Micromax has restricted in Samsung India's versatile and IT business boss Vineet Taneja as its new Chief Executive Officer.

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Micromax, the nation's second biggest cell phone player, anticipates that the move will help it further fortify its position in the fragment, which is seeing dangerous development.

"This move is a confirmation to the vision and responsibility that Micromax prime supporters have of getting the best ability to manufacture a solid association and underwrite the open doors in this environment of information gadgets blast," Micromax fellow benefactor Rahul Sharma told PTI.

The errand will help the organization merge its solid vicinity in the business sector, drive worldwide organizations and key partnerships, while reinforcing the hierarchical abilities inside Micromax, he included.

"Vineet will be a benefit in our next period of development, his various experience will be an extraordinary expansion to the Micromax authority in India both from authoritative set-up and business development viewpoint," he said.

With in excess of 25 years of experience, Taneja has worked with shopper brands like Hindustan Lever, Nokia and Bharti Airtel, before Samsung. He holds a degree in building from IIT-Roorkee and is a graduate of IIM-Kolkata.


"We are seeing an emphasis point in the keen gadgets all inclusive. Accordingly, it is an incredible open door for me to lead Micromax into its next period of development by uniting and further fortifying its position in India, and taking a gander at worldwide markets to finish its move of turning into a worldwide energy to figure with," Taneja said.

The organization's previous CEO Deepak Mehrotrahad stopped the firm in October a year ago, refering to individual reasons, and Sharma was overseeing issues then.

Not long ago, reports of Taneja stopping Samsung had surfaced, yet the organization had declined to remark saying it "doesn't remark on gossip or theory".

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As indicated by IDC, cell phone deals in the nation developed just about three-fold to in excess of 44 million in 2013, floated by a solid uptake of moderate gadgets made by neighborhood firms, for example, Micromax and Karbonn.

Beforehand, he has likewise served as Chief Marketing Officer for Nokia India and as Vice President (Sales & Marketing) for the refreshments and sustenances business at Hindustan Lever.

Like worldwide patterns, Samsung is the business sector pioneer in cell phone classification in India too, a fragment that developed very nearly three-fold to in excess of 44 million in 2013.

While Samsung headed the class (38 for every penny), Micromax had 16 for every penny, Karbonn (10 for every penny), Sony (5 for every penny) and Lava (4.7 for every penny) in the final quarter of 2013.

In the general cellular telephone portion too, it was the most obvious player with a 19 for every penny experience Q4 2013, as per research firm IDC.
Indian Samsung Mobiles Chief (Vineet Taneja ) Joins Micromax As A CEO. Reviewed by sumanth on 08:50 Rating: 5
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